DOE Media runs full-funnel marketing for Chirp, driving serious efficiency for the booming brand.
After their debut and immediate success on ABC’s hit show Shark Tank, Chirp went looking to bring on a true growth partner. It wasn’t long before they found that partner they were searching for in DOE Media. The viral brand welcomed DOE Media onto their team in early 2022, embracing our team as a close extension of their, trusting us with their Meta Marketing, Google and Microsoft (Bing) Ads, TikTok, and Email efforts. Our team at DOE is proud to partner with this incredible brand to drive the full funnel from brand awareness to prospecting to retargeting to loyalty.
Paid Social Marketing
Google And Bing Paid Search
Essential to this tactic are website optimizations with strong email capture efforts, data, and clean, effective segmentation.
Within this channel, we leverage user-generated content (UGC), testimonials, special promotions, and product interest as a key part of the copy and creative strategy. To run a coordinated marketing strategy, creative can be and is used across multiple channels like email and paid social ads.
Paid Social Marketing
Our team then reallocated the savings to highest performing too funnel channels and campaigns driving more revenue and ultimately increasing the bottom line.
Chirp partnered with DOE Media at a time when their CPA was rising from $100 to $130+ and efficiency was slipping. Within 2 weeks our team was able to bring the CPA below goal to $90 without pulling back budgets.
Amazing, right? But how? Our team restructured the retargeting ad campaigns, reallocated budget from retargeting into prospecting campaigns to start driving more net new leads, launched more robust creative testing, and expanded interest targeting all on Facebook.
Tik Tok proved to be a little tougher than Facebook for Chirp at first. After spending $30K on the platform without a single purchase conversion, DOE Media took over.
Within a short time, the Tik Tok account began driving purchases while also increasing traffic by 3x… all with the same advertising budget. Our team owns creative strategy, installed and verified pixel to ensure accurate tracking, builds top-of-the-funnel audiences, and plans media budgets for testing and scale for the channel.
Google and Bing Paid Search Ads
All it took was one week of a new strategy in market. When the DOE Media team launched a completely new campaign structure for Search and Shopping, we were confident this would work for Chirp, but then it worked a lot faster than we could have predicted. After just one week in market, this new strategy immediately increased conversions by 10% while reducing spend by 17%. By investing in the rebuild branded campaigns and scaling non-branded search to acquire net new customers, this channel became a powerhouse for the brand.
By trusting DOE with their full-funnel, we are able to drive a seamless and successful marketing motion for Chirp. Imagine this:
A net new lead, specifically targeted based on a set of criteria, sees an ad through paid social on Facebook, Instagram, or Tik Tok;
They click on the ad and land on the webpage that is optimized for conversion driving brand awareness at the top of the funnel;
They aren’t quite ready to buy, but they input their email address into the Wheelio before exiting the webpage;
They are triggered into an email retargeting campaign encouraging them to convert;
They either convert directly from email or…
Go back to search to find the brand they are now engaged with,
Driving sales directly on their website or through third-party storefronts like Amazon;
Lead becomes a customer and is enrolled in customer email campaigns to drive repeat purchases, upsells, and cross-sells.
The Bottom Line
DOE has all the insights and data to ensure this process is as successful and streamlined as possible, leaving any guesswork out so Chirp can realize increased sales, saved budget dollars from the efficiency, and create happy, repeat customers.
CPA bellow goal
Reduced Ad Spend
Get Digital With DOE
With our cutting-edge creativity and knack for staying on top of the latest trends and innovations, we’re the perfect partner to help you achieve your digital marketing goals.