MoonCheese, the popular consumer packaged goods company found in many major retailers like Starbucks and Whole Foods, came to DOE Media to grow its D2C presence and strengthen its database and brand. Trusting the DOE Media team with email marketing, website optimizations, paid search, and even a TikTok rebrand, they’ve seen growth across the board.
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MoonCheese, the popular consumer packaged goods company found in many major retailers like Starbucks and Whole Foods, came to DOE Media to grow its D2C presence and strengthen its database and brand.
Trusting the DOE Media team with email marketing, website optimizations, and Google advertising helped grow the brand across the board.
Website optimizations
Email marketing
Major launch: MoonCheese Cheese Sticks. A lot goes into a new product launch and marketing is certainly a critical piece of the puzzle. You need a well designed landing page, build hype across all channels, and of course drive sales.
When MoonCheese was ready to launch the delicious Cheese Sticks, having DOE Media help run point on all of those marketing tasks was a no-brainer.
The Cheese Sticks campaign is a great example of an email activation. When you have a new product as good as this, you need to shout it from the rooftops… or at least from the inbox of all ISPs. So we did just that.
Outside of product campaigns, our team built out highly successful automations based on valuable data such cart value, created segments based on product sell-through and purchasing behaviors, as well upsell and cross-sell campaigns.
Partnering with the MoonCheese team, we develop an evergreen Marketing calendar to promote a variety of SKUs, engaging customer giveaway campaigns, new product launches, and much more.
By looking closely into the data, we are also able to understand customer lifetime value through consumption and re-order data. With this data, we were able to increase the revenue driven from their retention marketing efforts by 45% in the first year of working with them.
