What is Singles’ Day you ask?
Simply put, it’s the world’s largest shopping event, and yes, it’s even bigger than Black Friday! In 2021, Singles’ Day brought in over $139 billion for retailers globally, serving as the largest sales volume day of the year for the company.
Ahead of the 2022 Singles’ Day, AliExpress was ready to make it bigger than ever and introduce this global campaign to the US market. They tapped on OKRP and DOE Media to get the US consumers onboard the AliExpress!
The two week campaign drove over 80M paid impressions across Facebook, Instagram, Snapchat, YouTube, and TikTok. During the campaign, we tested a variety of over 800 variables, including 40 audiences to identify the top performing core US consumers.
This was coupled by rigorous creative testing with over 20 variations of video, animation, static, and carousel ads to find the perfect combination to maximize 11.11 exposure and to meet our KPI’s. These gained insights will help fuel the US Singles’ Day strategy for 2023 and beyond.
OKRP and DOE Media are excited to continue the partnership with AliExpress for their anniversary sale in March, 2023.
“It was an honor to be chosen to introduce one of the biggest ecommerce platforms in the world to the US Market. This plays right into our ecommerce strength as a leading Digital Acquisition Agency. We see tremendous opportunity for AliExpress in the US and look forward to continuing our work together.”
- Nick Raschke, COO of DOE Media.
You can read more about the campaign on Adweek and Marketing Dive.
About AliExpress
Launched in 2010, AliExpress (www.aliexpress.com) , an Alibaba company, is a global retail marketplace that enables consumers from around the world to buy directly from manufacturers and distributors and is dedicated to becoming a platform for worldwide merchants to sell locally and globally.
About DOE Media
DOE Media is a world class advertising agency based in Chicago, Illinois that specializes in digital advertising and lifecycle marketing services serving clients from Fortune 500 brands to startups. DOE, which stands for Data Over Ego, takes a data-driven approach to maximize effectiveness and returns for partners across industries.
About OKRP
Chicago-based OKRP (www.okrp.com), named by Advertising Age for “Best Culture” in 2021 and as an “A-List Standout Agency” in 2019, is a new model independent advertising agency that believes in putting the “agent” in agency, by bringing its clients the best ideas and solutions from a variety of partners and creators.
OKRP has intentionally built a fully-diverse leadership team and agency, believing that diverse views create better and more impactful work. OKRP clients include Burger King, P&G, Ace Hardware, Cars.com, Illinois Lottery, Illinois Office of Tourism, Fellowes, Ferrara Candy, Marco’s Pizza, Nike Chicago and Home Chef among others.
