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Gemstone jewelry brand SoulKu sells beautiful, unique pieces handmade by women for women, and it was clear from day one that the brand had enormous potential. After heavily researching SoulKu’s core customers, the DOE team developed a number of customer personas to target through designated acquisition funnels, allowing the strategists to serve the right ads to the right customers at the right time.


In the first week, DOE Media was able to increase ad spend from the initial test budget of $100/day to $1k/day while maintaining a 300% ROAS. By the end of the first month, SoulKu’s monthly revenue had gone from below $20k to above six figures. DOE continues to advertise for the brand on Facebook, Google, and Snapchat, and SoulKu is now a multi-million dollar business on the verge of passing the eight-figure mark.

300% ROAS

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