Successful strategies come in all shapes and sizes, and sometimes all you need is a new approach. In the case of OEM Car Key Mall, the DOE team evaluated the company’s existing efforts, implemented a new campaign structure and new shopping campaigns, and that was all it took. Two weeks into testing the new strategy, the company was already scaling significantly, with no signs of stopping.
DOE was able to increase OEM’s ad spend by 95%, conversions by 104%, and even decrease their CPA by 4%. DOE now handles both Facebook and Google advertising for OEM Car Key Mall.