Woman-owned and women-operated since 2015, Canyon Leaf specializes in handmade jewelry using genuine amber from the Baltic Sea. Looking to scale their ecommerce business, Canyon Leaf tasked DOE Media with developing a Facebook strategy that would get the job done without increasing their CPA.
Within four months of implementation, DOE was able to increase daily ad spend by 10x while maintaining a $17 CPA. By the end of the first year, that 10x had become 20x, all while keeping the CPA under $20. Still a DOE client to this day, Canyon Leaf is now a seven-figure business.