When a global pandemic caused the demand for personal protective equipment (PPE) to skyrocket overnight, Brooklyn Equipment stepped up to meet the challenge.Unable to advertise PPE on Facebook due to the public health crisis, DOE Media developed a native advertising strategy to scale Brooklyn Equipment’s ecommerce business through Taboola and Outbrain.

Within days, DOE took Brooklyn Equipment from an idea to a multi-million dollar operation.

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Results

An average 700% ROAS at scale, resulting in a multiple-eight-figure revenue. Brooklyn Equipment also managed to secure several large corporate and wholesale contracts as a result of DOE’s profitable media buying strategy.